When it comes to website design, sticking with what is straightforward and straight-forward is mostly the best. While you may want to Wow your readership with surprisingly flashing, spinning graphics, resist the urge. It has been shown in studies that folks customarily find all that flash and glitz to be upsetting and distracting. Having six to eight frames on a page only causes bewilderment if not done right. Keep it simplistic and try not to drive your web visitors silly.
The most popular layout is the 3-column model, because it works really well. You may find that many good sites have this layout with classes running down the left and updates, advertising and so on running down the right. While this will appear to be a bit uninteresting, readers love it because it is easy, straight-forward and easy to navigate.
Whitespace is another function of a good layout. Allowing for the reader to have space to rest their eyes is an advantage for most designs. White space is as crucial as the layout itself.
Graphics should be used to improve the layout as elements that add to what’s written on the page. It should be used as an extension of the text and should lend to further clarity about the subject. Graphics should not overtake what is being conveyed ; it should only help to make the content clear.
There is a standard for fonts that have worked well since prior to the internet began. In print design, newspapers and magazines, the mix of Serif types for announcements and San-Serif type for text has always worked well.
This does not carry over to the web where Sans-serif fonts are the top choice because they are more easy to read on the screen. Up till just recently monitor resolution has not been that high, and if you use serif type fonts for text, it might blur together making reading more troublesome. If you are planning on offering a print-friendly page, you need to use print design fonts ( i.e. Serif for announcements and Sans-serif for text ).
The second thing to remember about using fonts is to restrict the number of fonts you put on one page. Keep it simple – two, perhaps 3 fonts at most. Good site design is straightforward to read. You may use some ornamental type font, but it will take away from the message you are attempting to convey. Standard font families are best, and even with the new highres monitors, you should stick with Sans-serif fonts if possible.
In website design, the hottest fonts include Geneva, Arial, Verdana and Helvetica. They’re easily read, Sans-serif and excellent for all website designs.